Cyber Strategy Project
Cyber Tools -WebMaster
Cyber Tools are the various gizmos you need for or on your web site in order to take full advantage of the internet. The explicit focus of this analysis is the national non-profit policy advocacy community, although others with similar resources and desirements may find this resource useful as well -- others among The 9 Types of Web Page Creators may not. Here we are looking at implementations that go pretty far beyond a static "brochure" site, but that do not require an industrial strength in-house MIS team such as one would [but does not always] find at a major commercial site.
This page is an inventory of server-side gizmos [if you have to ask what this means you need read no further] that we have evaluated and implemented, along with desktop tools needed for effective website construction and maintenance. The well-tempered web site and the even-tempered WebMaster will need one of each of these things, more or less.This resource for webmasters complements the CyberTools for WebAuthors resource, as well as the guide to client-side internet user stuff which is inventoried on The Well Tempered Desktop page, which inventory desirements for each and every person at the org.
Our rating system is as follows:
Yes -- Looks like a good bet
Questionable -- not a front runner right now
No - don't bother -- has some obvious problems
This page is under continuous development, and your comments and suggestions to the CyberStrategy Project are most welcome. We would also be interested in engaging in an exchange of views on these and related topics in our online CyberStrategy conference.
The current and foreseeable dynamic pace of development of the net makes it a bit difficult to parse precise categories of cyber tools, particularly since a non-trivial number of products incorporate functionality that is often found in tools commonly grouped in some other category. But this is about the best we have been able to come up with in terms of the general types of tools currently available. In almost every case, there are far more tools available than we have reviewed here. Rather than serve as a compendious compendium of the sum totality of all executables, we have reviewed the packages that seem the most promising, as well as the ones that are less promising though widely advertised. We have also attempted to provide links to more encyclopedic resources as well.
We are always on the lookout for new and interesting tricks to liven up our webspace. We have evaluated a variety of authoring tools, and as soon as we recover from beta.burnout we will have some reviews and commentary here. Some of the places we keep tabs on include:
Well, you know, after a while this all gets kinda complectified, both keeping track of all the different gizmos that one is using to do day in and day out WebMastering, as well as keeping track of all those dang files and links on the site. What we are looking for is WebMaster[tm] 7.6 -- an extremely robust fully integrated 32-bit platform independent gizmo that will automate a lotta the routine chores of WebMastering [yeah, aren't we all]. Well, the bad nooze is it ain't out yet, not even in alpha-release vaporware, so in the meantime we are just gonna have to try to do the best we can.
- Of course, no purpose is served by authoring nice pages if they aren't online, so we use the estimable CuteFTP, which is available @ Indiana State University and GlobalSCAPE, Inc. [the commercial version costs $30 and is well worth the price].
- Corel® WebMaster Suite offers a complete solution for creating web sites. This comprehensive suite includes everything you need to easily create and maintain state-of-the-art Intranet and Internet sites. Corel® WebMaster Suites integrated applications provide HTML authoring, site management, database publishing, Java based publishing, graphic design and bitmap editing, as well as the ability to create animations and 3-D VRML worlds. Corel® WebMaster Suite also lets you publish your site directly to the Internet Corel Webmaster Suite Includes
- WEB.DESIGNER from Corel is a suite of tools that simplifies the Web page creation process and gives access to thousands of Internet-Ready clipart images. It consists of 3 main components: CorelWEB.DESIGNER, for Web page publishing; CorelWEB.TRANSIT, turns word processor files to HTML code; CorelWEB.GALLERY, 7,500 images in GIF and JPEG format. With a suggested Retail Price US$149 this seems hard to beat.
- Web Factory Pro 3.0 [Thunder & Lighting Company] is a compilation of four Web utilities that combine to form a Web suite that cover a range of page, image and site creation and management needs. Web Factory Pro Image features an HTML editor that includes several one-click toolbars, image editing and management tools, site and content managers, and, the program's most innovative feature, two side-by-side windows that display page's HTML source and a WYSIWYG preview. The price is $249 to purchase, an they also have a lease plan to keep the thing updated. A demo version of the program beta is available free for download from the web site which will time out after 21 days of use.
- Alchemy is a plug-in development environment for the World Wide Web. Alchemy and FrontPage are very similar products, but there is one very big difference: Alchemy is an open environment and FrontPage is not. It supports development and testing web sites on a Microsoft Windows-based PC, using either Alchemy's tools or others, and you can upload the site to a server at any time with the push of a button. Alchemy automatically manages your web site and links for you and can publish your site to a web server, intranet server or CD-ROM. Although it contains an HTML editor, Alchemy works with at least some other HTML editors. It takes care of the two most time-consuming tasks involved in building a web site: managing your files and getting them to the server. Alchemy automates the grunt work like tracking down the right editor for the right file type, keeping track of which files you've changed, uploading files and setting access permissions. It also automatically checks the site for broken links, and automatically generating web pages like a site map, a table of contents or a site index. All of the Alchemy developers are into what they term "the darker side of life. Gothic and industrial music, black clothing, silver jewelry, that sort of thing." Alchemy is priced at $129 US per copy, and site licensing is available. We tried this in June 1996 and it didn't quite ring our chimes, for some reason. But these folks have attitude, so we keep circling around just to make sure we haven't missed something.
- Fusion 1.0 / 2.0 from NetObjects SiteStructure, a visual site structure editor, provides top-down, incremental site planning. PageDraw, the WYSIWYG draw-based layout editor, gives graphic design capability, and the SiteStyles Manager gives global control of the site graphic design. Automatic navigation and linking in NetObjects Fusion lets you create and reorganize your site in minutes while providing your site with intuitive end-user navigation. One-button staging and publishing with built-in FTP capabilities let you see your site instantly. NetObjects Fusion for Windows is optimized for publishing static data-based pages from spreadsheets and databases [Microsoft Excel, Microsoft Access, Paradox, and SQL databases] through the ISAM or ODBC interface. Each time you publish your site, the pages are automatically updated if there are changes in the database. SiteImport allows you to import an entire existing Web site. However Fusion is not able to reconstruct a site without your help - the SiteStructure editor builds the site's structure and populate the individual pages by individually importing each page. Fusion utilizes a fixed page width to give greater precision over page layout, providing pixel-accurate control over the placement of objects on your page by utilizing tables. If the page you import is simple or only moderately complex, NetObjects Fusion should have no problems importing it. More complex pages, however, can be more challenging. And more to the point, remember that with tables nothing loads until everything loads. NetObjects Fusion runs without requiring a special Web server or server extensions, and publishes your site into HTML pages that are compatible with all Web servers and browsers. Fusion 1.0 for Windows 95/NT is currently shipping for the list price of U.S. $695 and an expected street price of under $500. It is also available as a 30-day downloadable trial version. NetObjects Fusion 2.0 includes over 100 new features and improvements and 25 new SiteStyles, providing Web site designers and developers with increased design flexibility and productivity, and a more open environment for Web site building. Fusion 2.0 for Windows 95/NT is currently not available for download or purchasing. A downloadable, pre-release version will be posted to the NetObjects Web site in early 1997, with the commercial build available early in the first quarter of 1997 at an expected U.S. street price of $495. The full version of the program is approximately 13MB - with a 28.8 modem it will take approximately 90 minutes to download.
- LiveWire from Netscape and LiveWire Pro are tools designed for managing Web sites and creating live online applications. LiveWire (available for Windows 95, Windows NT, and Unix) includes LiveWire Site Manager and LiveWire Database Connectivity Library for direct SQL connectivity to relational databases. LiveWire Pro (available for Windows NT and Unix) includes a developer version of Informix's OnLine Workgroup high-performance SQL database. The Windows NT version of LiveWire Pro also includes a copy of Crystal Software's Crystal Reports Professional Version 4.5. LiveWire Site Manager is a visual site-management tool for creating and managing Web sites with drag-and-drop ease. Features include: visual site management provides a graphical view of the organization of an entire Web site, and uses drag-and-drop technology for restructuring; automatic link reorganization automatically changes all references to a page, link, or file when changes are made within the site; and external link checker determines activity and status of external links. Automatic site importer downloads entire Web sites from servers across intranets and on the Internet for local editing and updating. This is apparently a good thing, since LiveWire itself does not support multiple-file updates. LiveWire Pro costs $695 , and though the pricing for the more interesting standard LiveWire is not advertised on the Netscape site, it is reportedly $295. All the Netscape stuff is free to non-profits. The bad news [according to a July 1996 review in BYTE [apart from very buggy beta, which should be fixed by now, shouldn't it?????], is the the thing is said to have a steep learning curve, only runs on Netscape servers, remote administration runs the security risk of advertising the server's file system.
- askSam Web Publisher 3.0 puts full-text searchable documents and databases on the Web. The program is for publishing live, interactive Web sites by importing text and database files. $1,495 est. street price
- LivePAGE dynamically generates content [so your site will be invisible to external search engines] and costs an arm and a leg.
- HAHTsite delivers data-driven web applications -- visual page creation, graphics processing, team development, dynamic HTML generation, database access, scalability, professional debugging, and more. So it has the same problems as LivePAGE.
- Backstage Internet Studio 2 from Macromedia development platform offers a WYSIWYG interface and object-oriented metaphor with database connectivity, for $499.
- FrontPage is not an open environment. If you want to use FrontPage, your ISP has to run proprietary FrontPage software on their server. FORGET IT!! NO WAY IS THIS GONNA HAPPEN!!
A site manager is a less comprehensive gizmo than the [as yet seemingly non-existent WebMaster gizmo], but it should perform a number of basic functions, such as an analyzer will take a look at your site and find several annoying things: orphan files, broken internal links, and inoperative external links.
- CyberSpyder Link Test is a WebMaster`s friend that will check all of the links on a site and report on any that no longer work. When the program is started, one or more key URL`s are entered, CyberSpyder Link Test then works tirelessly until all the links have been tested and prepares a set of reports on any problems found. The registration fee for CyberSpyder Link Test is $25. The only downsides seems to be that it doesn't look for orphans, and that in the case of our site the thing takes over two days to completely evaluate our site.
- SiteMan 3 from Greyscale is a collection of software tools used to systematically manage and edit the files that comprise a Internet website: their directory structure; their text and HTML content; their links and pointers. SiteMan is applied to the files in a user's "mirror site" held on a hard disk, so that the links and contents of the website can be checked and corrected before the site is published on the Internet.An ideal combination of browser, editor and site manager is obtained by linking SiteMan3 to the Hot Dog editor which in turn is linked to Netscape Navigator for viewing of the results. SITEMAN3 (32 bit version for Windows 95 and NT) is priced at US $50
- SiteMill from Adobe for the Macintosh(R) manages the most complex Web sites with the same drag-and-drop familiarity as Adobe's PageMill authoring software. SiteMill reads existing Web sites and automatically finds any errors, displaying them in the Error view. You can then fix them, by dragging the correct file over the error, which automatically fixes all incorrect references. For only $99 it looks like a real bargain, but the promised Windoze version is still not available as of the end of 1996, it seems.
- SiteCheck from Pacific Coast Software is a Macintosh or Windows application that provides a fast and convenient way to check all the hypertext links at your Web site. This allows any Web server administrator to validate internal and external links at their entire Web site. May be purchased online for $79.95
- WebMaster from COAST Software is a web site management program for the detection and repair of broken links. This visual Web site management tool provides web site administrators with maintenance, monitoring, diagnostic and repair facilities for their Internet and Intranet sites. COAST WebMaster's drag and drop interface makes it easy for the webmaster to monitor, verify, repair and update the contents of a site. COAST WebMaster is a Win95/WinNT application which integrates with existing browsers and authoring tools and supports all Web server products. Corel Corporation licenses COAST web site management technology for its internet suite, though just exactly what functionality is available through Corel is totally unclear. WebMaster is available directly from COAST Software for $US249.00 -- Network Computing calls WebMaster "a strong contender."
- WebLair from American Cybernetics is a new development environment specifically for professional Web developers and based on the Multi-Edit programmer's editor for Windows. Common Code Management makes a change to a header, footer, toolbar, or any other piece of HTML text just once and then have that change instantly reflected in every file where it appears. The add-on version, for $69, carries a tentative release timeframe of January 1997, with the standalone version following shortly thereafter for $299.
- Astra SiteManager is a comprehensive visual Web site management tool that scans an entire Web site-highlighting functional areas with color-coded links and URLs-to unfold a complete visual map of the site. It pinpoints broken links or access problems, compares maps as the site changes, identifies key usage patterns. It is said to be much better thanWebAnalyzer for managing large sites. Link Doctor fixes broken links with your HTML editor. For Windows 95 and Windows NT platforms. A free, downloadable beta version of Astra is available, and final version shipped in December 1996 - priced at $495.
- WebMapper from NetCarta is a Web management tool for Windows 95/NT and UNIX, helps WebMasters administer site changes, maintain links, provide consistent policy, and manage the overall content of the site. WebMapper creates a NetCarta WebMap of your site and then uses that map to generate more than 20 linked HTML reports for in-depth site analysis and problem resolution. The Summary Report provides general information about your site. From there, you can jump to any of the other detail-rich reports, with information such as site statistics, link verification and analysis, duplicate/obsolete resources, changed resources, content profile by media type, and more. NetCarta WebMapper currently supports the SGI IRIX 5.3 and 6.2, Sun Solaris 2.5 and HP-UX 9.05 or greater UNIX platforms, and the NetCarta WebMapper HTML interface requires Apache 1.1, NCSA 1.5, Netscape servers or Open Market Secure WebServer 2.0 (HP-UX only) servers. At a list price of $999.00 this thing ain't cheap.
- WebAnalyzer from Incontext checks your site for broken links, duplicated files and other problems so that you don't have to check all your links manually. WebAnalyzer's graphical Wavefront View is a site map that uses simple icons to show you the relative position of every Web page, file, mail-to link or program on your Web site. The report shows you: Broken links found in each document; A complete list of broken links; Tested and untested links; Duplicated files; and A complete summary of Web site statistics including number of files, size, images and more. Take advantage of their online purchasing special and pay only $79.95 -- save close to 40% off the retail price. If you prefer to place your order over the phone call 1-800-263-0127 and say you want the online deal. Once you've bought your copy, you can use their online registration form to fill in your registration information. We tried this thing in mid-1996 and for some reason it barfed on our site and we were never really able to make use of it -- at least the version we tried seemed disinclined to cope with our large site, though it might work better on smaller sites.
- SiteSweeper from Site/technologies/inc provides a comprehensive analysis of any web site, from broken links and incorrect image references to complete information about all the files on the site, page analysis enables easy evaluation of the number of images on a page, and its total download size and time including all images, as well as all the links from or to that page. SiteSweeper's $299 introductory pricing expired at the end of 1996 - as of January 1, 1997, SiteSweeper is priced at $399. Frankly, this seems like a lotta money for not a whole lotta functionality...
Web Usage Statistics
Non-profit organizations which depend on grants from foundations lack the daily or weekly cash flow from many customers [like a retail sales establishment] that we can use to monitor customer satisfaction. And one of the generic problems that policy-oriented grant-making foundations have is measuring effectiveness. Output-oriented effectiveness can at times be difficult to measure, because many successful policy initiatives are successful precisely because so many organizations and other actors were brought into play that the unique contribution of any one organization is hard to measure. Thus unavoidably there is interest in input-oriented metrics, such as how many copies of how many publications were distributed, or how many times did you get on TV, or, how many hits did your website get? So we spend a lotta time obsessing over our weekly stats, and those of others
- Yahoo also has a nice list of Web hit counters
- We are extremely pleased with our current stat.bot: Analog -- a WWW logfile analysis program. It has the following advantages over other similar programs.
- It's fast. Very fast.
- It's easy to install and run.
- It's very flexible. The default output will be satisfactory for most people, but there are over 180 options producing 17 different reports for those who want to do things differently.
- It can output in 7 different languages, and 3 output formats.
- It produces attractive output that complies with the HTML spec (and so can be read on any browser).
- It understands the common log format as well as the NCSA old-style format and the NCSA/Apache referer log, agent log, error log and combined log. Uncompresses them on the fly if necessary. The Mac version understands the MacHTTP and WebSTAR formats as well.
- It can be run directly or from a form interface.
- It should work on any Unix, Mac or VMS machine, and most DOS machines.
- And it's free.
- We were previously using nwstat, but the output files became unusably massive [eg, a half megabyte table, which took forever to load]. However, if your site isn't doing a lotta business, you might prefer this sorta detailed readout. Nwstat is a free UNIX program which produces reports on http activity of personal web pages. Nwstat's output is in HTML format, and can be viewed with your favorite Web browser. Nwstat produces this report by reading the http server's access log file and extracting statistics on the user's homepage and sub-pages. Since nwstat uses the server's log file, it does not require CGI capability.
- SiteCommand Pro from Incontext is a comprehensive Web site and Intranet management solution, combining multiple site, server and log analysis in a single integrated package. As of the end of 1996 it was still in limited beta testing, and was supposed to be available in January 1997. SiteCommand provides Web site tracking statistics, and creates an extensive collection of customizable reports that combine Web site and server tracking with critical Web site analysis information. If your site has failed links, SiteCommand Professional not only identifies them and shows you the files and links theyre affecting, but also tells you exactly how many people encountered them. You can also create profiles of the visitors coming to your site and determine whether theyre your target audience. You can also find out how long your pages take to download and whether your visitors are waiting for them to download, as well as see the path visitors took through your site and identify the pages they most frequently exited from [and take action and modify your navigation system or the order of your key pages]. Although the details on the Pro version are unclear, the InContext SiteCommand Kernel only works with Microsoft's Internet Information Server (IIS) and Personal Web Server.
- The wusage statbot seems to be shareware and a pretty standard implementation, and it seems to provide a good running overview.
- It might be nice have more powerful hit counters and stat reports like they have at Los Alamos Labs but haven't quite figured out how to lay hands on these. The wwwstat package is extremely impressive, and about the most powerful we have seen to date
- The Library of Congress also has an extremely powerful stat counter implementation. The textual statistics reports were produced with wwwstat, by Roy Fielding of the University of California at Irvine. And the graphical reports were produced using gwstat, by Qiegang Long of the University of Massachusetts. It looks like this is what we want to implement, but this will require some non-trivial hacking and may take some time.
- Page-stats v1.3 will build a HTML statistics document for specific indicated pages. Take a look at the README file, or get the archive file in ZIP- or tar.Z-format (UNIX, Perl; textual overviews. Last update: 07-26-1995) You can also take a look at an online example.
- The CIC Usage Statistics Page generates statistics using getstats 1.2 and uses getstat_plot to generate graphic displays.
- Statbar from Invented Worlds is a page status display in-line image program, with such options as current time, updated time, number of accesses, and display format. This cgi-bin script, without server-side includes, requires the gd1.1.1 library.
Searching Our Webspace
As the native content of our webspace deepens, we needed a convenient facility for users to quickly find particular items of interest.
- We have implemented an Excite search engine which is freely available from Excite and is becoming a pretty common site on the web.
- We spent some non-trivial effort attempting to implement the new 1.2 release of Excite, but frankly the dang thing just seemed awfully buggy, and we never could achieve an acceptably stable implementation. Your mileage may vary.
- The Excite folks claim that the $495 commercial Excite 2.0 will be available in February 1997, and we shall see what we shall see.
- It seemed that implementing a freeWAIS search engine along with WAIS Managerwould be one way of doing this. There seemed to be some problematic issues for us with this implementation, including the fact that using WAIS as a search and retrieval engine for HTML documents breaks relative links and relative pointers to inlined images in the documents.
- WebGlimpse seems to be a more powerful implementation. WebGlimpse adds search capabilities to your WWW site automatically and easily. It attaches a small search box to the bottom of every HTML page, and allows the search to cover the neighborhood of that page or the whole site. With WebGlimpse there is no need to construct separate search pages, and no need to interrupt the users from their browsings. It supports very flexible search, using glimpse, supporting a search of only new documents (e.g., last 8 days), allowing misspellings, Boolean queries, regular expressions, and more.
Collaboration via WWW
Collaboration via the web includes a means for public users to provide feedback, for users in our immediate community to share information and collaborative author documents, as well as a means for us to archive other traffic.
There are several primary sources of information on collaboration.
We currently have three collaboration implementations at our site, and are on the lookout for more.
- We have implemented Motet [used by Cafe Utne and several dozen other sites], which after long evaluation we concluded was just about the best thing going in online conferencing.
- We have also implemented the Guestbook from Matt's Script Archive and have been rather pleased with the results.
- We have also implemented Hypermail which seems to be the definitive implementation for archiving email traffic.
We also evaluated these products:
- HyperNews [NCSA] free, estimable, and widely implemented, It permits deep "tree" threading of topics, and it seems to be pretty widely implemented, suggesting that it won't go away and leave us high and dry, though administrative features are unclear.
- Web Crossing [Lundeen & Associates] $695 this looks pretty good!! But lacks any search capabilities.
- Web Threads [In Touch] $250 for non-profit runs as either a cgi script or as an independent server process -- either way, it is independent of any specific Web server, but it is also a bit slow.
- Matt Wright's WWWBoard Web discussion board and message forum is another implementation, but the current version does not appear capable of supporting explicitly threaded discussions -- the threads are there, you just don't see them on the main message list, which does, however, have the advantage that the most recent messages are listed at the top of the page, rather than the bottom. [the name was changed from WebBoard, because Matt found out O'Reilly has a copyright on that name. That's why its V2.0 ALPHA 2.]
- NetForum is another interactive implementation that uses web interfaces for groupware-like applications, but it does not permit the sort of deep tree threading of Hypernews, though it does have a somewhat nicer look and feel.
- Dicuss: Electronic Conferencing System is another implementation, but it is unclear just how we would lay hands on it.
- HURL provides a searchable interface to Usenet news or mailing list archives, although HURL is not useful to you unless you have a Usenet newsgroup or Internet mailing list archive, or you plan to start one.
These products are also popular, but are not for us.
HTML Conversion Translators
HTML translatros are essential for bulk conversion repurposing of legacy wordprocessing content to HTML for the web.
- We were pretty pleased with the Corel PerfectOffice 7.0 release that enables us to convert our legacy WordPerfect content to HTML, and facilitate migration maintenance of our webspace. But the thing only does one file at a time, it dumps the few images it manages to convert into GIFs into a new subdirectory, and it introduces a variety of extraneous tags that have to be stripped out. Something is better than nothing, but we need something better than this.
- WEB.TRANSIT from Corel® licensed from InfoAccess is said to do a fair job of converting .doc .wpd and .rtf documents to HTML. It also use stemplates to upgrade pages at the click of a button. File splitting and automatic Table of Contents as well as automatic insertion of navigational links are supported. Part of the WEB.DESIGNER which retails for $149.
- File Utilities / Word for Word(R), available from Adobe for Windows(R) 3.1, Windows 95, Macintosh(R), DOS, and UNIX(R), quickly converts word processing, spreadsheet, database, and graphics files to and from applications. Word for Word automatically recognizes more than 250 Windows, Macintosh, DOS, and UNIX formats as well as HTML, while preserving the formatting and layout of the original documents. And for a mere $149 it sounds like a must have.
- HTML Transit 2.0 [InfoAccess, $495] also sounds like a pretty good bet, as it supports more file formats for conversion than the competitors. This product has gotten some good reviews. NetGuide gave its Editors Choice award to HTML Transit in its December 1996 issue. In October, PC Week called HTML Transit the "Best tool to convert files in bulk for the Web." Both PC Computing and Windows Magazine have given HTML Transit their highest ratings. The graphics-conversion abilities also are outstanding, and it can convert BitMap, PICT, TIFF, and 17 other common formats to GIF or JPEG. The product offers several incredible options, including the ability to create thumbnails of each graphic on your page; the thumbnails, in turn, link to the full-size images.
- Web Publisher Standard Edition [Skisoft] works just fine about 90% of the time, but about 10% of the MS Word documents we tried just flat out would not convert. And the $459 price tag is a bit steep, and a bargain compared to their $919 Professional edition, which doesn't seem to have any functionality that you can't get from HTML Transit.
- KEYview from FTP Software does a whole buch of file conversion tricks, both text and imaging, for only $49.99.
- Postscript to HMTL conversion is physically possible, but requires special PERL scripts and such that are a bit outta our league.
- Cyberleaf 2.0 supports conversion of text, graphics and tables from Word RTF, WordPerfect, Interleaf and FrameMaker formats to HTML and GIF or JPEG - but with a list price of $995 is outta my league, not to mention the fact that the thing reportedly has a serious case of the slows - hogging so many system resources that you gotta shut down all other programs to run the dang thing. Unlike the other products in this category, Cyberleaf is also is a Web site management system.
- Microsoft has a Internet Assistant for converting MS files to HTML. It's free, and that's about how much it is worth. Oddly enough, you are better off opening your Word document in WordPerfect and using their conversion utility, since the MS IA gizmo does stupid things like stripping out footnotes [WP inserts nice local hyperlinks] and completely eliminating any embedded graphics [WP does a pretty poor job of this, but at least it tries].
Ninety percent of CPMs for Web advertising sites nominally range from $10 to $150, with a median of $60. This compares with CPMs of $6-$14 for national television, $8-$20 for magazine, and $18-$20 for newspaper advertising.Web Ad Rates - What It Costs And What You Get The Web advertising market is evolving at a rapid pace. The abundance of options makes it difficult to decide which vehicle to select. This chart gives a breakdown of some of the advertising mediums available and their going rates for Web marketing.Adbot, Inc., auctioned 40 million ad impressions in its third auction in June 1997. High bids ranged from 55 cents CPM for Gaming to $3 CPM for Search Engines & Directories, compared to $20 to $50 CMP suggested elsewhere.The Internet Advertising Bureau [IAB] is the only industry association devoted exclusively to promoting the use and effectiveness of advertising on the Internet. Members include companies that are actively engaged in the sales of advertising, companies that support advertising sales activities such as measurement companies, research suppliers, traffic companies and organizations from related industries.Jupiter Communications is among the Internet's premier sources for research and analysis on the consumer online industry with strategic services focusing on Content, Advertising, Commerce and Technology.IPRO provide comprehensive data on advertising revenue on the Internet, and the impact and trends of advertising on the NetProject 2000 is a five-year sponsored research effort devoted to the scholarly investigation of the marketing implications of commercializing hypermedia computer-mediated environments (CMEs) like the World Wide Web and other emerging electronic environments.
- We are using URL Minder from NetMind to provide our users with notifications via email when our content is updated.
- PageWatch will check your page once a day to see if you've made any changes or updates. If you have, it will send your registered visitors a friendly email notification letting them know that they should go visit your page.
- Help from the University of Central Florida Department of Mechanical and Aerospace Engineering
- Adding background colors can be pretty tricky, since many of these colors display as a pattern on monitors set at 256 color resolution and 800x600 spatial resolution. These patterns render the body text largely unreadable. First check out the Background which is an inventory of available colors, then check out Color Compose Engine which is a nice gizmo for composing colors by Mark Koenen
- Invented Worlds provides a very powerful interactive display of alternative RGB background colors, which may be selected from a menu list.