EXCLAIM

irational.org is different from any other site I've seen. It
is an anti-web site. There's no index page; you're left to
explore the directory structure yourself. But there are
readme files, so you're not completely alone. The creators
of irational.org have found a way of injecting their message
into the mainstream media. They have designed web pages that
search engines are very sensitive to. Go to Infoseek
(http://www.infoseek.com/) and search for "marks spencer".
The top two results are for pages at irational.org. They
have done the same with Nike and Adidas. Search for Nike or
Adidas and you would get a page at irational.org with a link
to the opposite company. It seems that someone has got wise
to this, because searching for Nike no longer turns up
irational.org. Look at the source for the
www.irational.org/v.realty/ page to see how they've made
their Marks and Spencer page search-engine sensitive.

http://www.irational.org/ 

by John Anderson sep 97